The IDEA Personal Trainer Institute is for personal trainers, fitness professionals, owners and managers. They learn how to take their business and training skills to new heights. IDEA Personal Trainer Institute is where industry leaders demonstrate how they secure client and business success. The workshops include sessions on fitness assessment and program design to social media marketing and staff management.
I have been photographing this event for eight years and it is always exciting. In addition to taking live photographs of the workshops and lectures, we also set up a photo studio in one of the conference rooms and do "staged" shots of trainers in action.
Their annual conference is in San Diego this year and it will probably have over 10,000 fitness professionals in attendance. I will be there as well. This will be the third time that I have photographed a conference in San Diego, and it is one of the nicest locations in the country. More information on the conference can be found at the IDEA Home Page.