Robert L “Bob” Johnson Interviewed by Jon Steinberg from

Robert L “Bob” Johnson, the founder of BET, was  Interviewed by Jon Steinberg from on November 5, 2015 at Strayer University's DC campus.  It was a fascinating discussion about what it takes to be a successful entrepreneur.  Bob shared his story about how he had a dream in 1979 to start a cable network that was targeted to African Americans.  It was a tough  sell on Madison Avenue to get advertising agencies to buy in, but he had faith that his dream would work.  BET was sold to Viacom in 2000 for $2.3B.