New York's Waldorf Astoria is a great environment for a business conference. My client asked me to photograph the event and try to capture all the dynamics of the conference. These conferences are more than just a transfer of information from the speakers to the attendees, but it is a dynamic give and take of ideas between attendees and subject matter experts. Contacts get made, new ideas get shared, and everyone leaves with new ideas to take back to their companies and hopefully do things in better and more creative ways.
I always learn some fascinating things when I photograph these events. One thing that stood out was the idea of reverse mentoring. The speed of change is so rapid that it is hard for older executives to keep up with the new technologies and behavior patterns of younger customers. So they get mentored by younger staff members who have grown up in this new age. The other thing was how major change use to occur over a generation, now major change is occurring every six years.
Posted by Event Photographer - Len Spoden